Few things capture the eyes and attention like the color red. A warm primary color, its use can bring comfort when certain hues are used to tie together other colors (browns and oranges) or just as easily a singular splash of a candy apple red flower vase or lamp can set itself apart from the rest of the room.

In small doses red can be used to evoke a sense of passion or excitement, it can suggest power and growth. An effective accent in red tells the mind to be active and focused, always there for the eyes to see and take notice of. Too much red can be overpowering, a field of bright red keeping the viewer alert and on edge, an irritant flaming aggression. Literally increasing blood circulation and breathing rates, red’s relationship to love is just as valid as its connection to war.

As a warm color, when red is used in a complementary hue with other warm colors it becomes balanced and allows for a calming effect to take place. A room can feel smaller, more welcoming and cozy. Passion and power can still be instilled, the red capturing the eyes and brain, but instead of a fire you find smoldering embers.

Feminine. Youth. Innocence.


Where red is distinctly mature in the moods it can evoke, the simple addition of white can transform direction of that persuasion towards more youthful and even playful mindsets.

Traditionally linked to the feminine, pink can often (though not always) be utilized to inform the viewer of a gender association. Not a classically neutral color, hues of pink are often incorporated into clothing and toys for little girls. More recently, the color pink has been a symbol of power and nonviolent battle. Women’s marches around the country have been decorated with pink hats, pink signs and pink colored calls for recognition and change. Jill Morton, author of the Color Matters blog points out that pink is shedding its old associations and is “becoming a force to be reckoned with.”


Not limited to being an accent color, pink can be used to make a room feel playful and inviting. It can be overwhelming if the mood isn’t carefully thought out; pink walls in an otherwise sterile feeling room begs for things to be touched while at the same time everything is off limits. Our mind expects innocence to be found, recalling candy and painted eggs, when our eyes are drawn to hue of pink.

Whether it is a thought of cotton candy you want a room to project or something more sophisticated and provocative, the color pink can be used to set the tone when carefully used.