My Perspective: Experiencing My Vision First Hand.

A few months ago, I wrote about having consulted with a company that conducts workshops. It was selecting a new, updated color palette for its classroom. In that initial conversation, they stated that gray was ‘trendy’ and wanted that color for the refresh. However, I...

Color In Culture: Un festival de colores en México.

In Mexico, color runs rampant.  The wonderful colors found everywhere in Mexican society are a natural extension of their whole cultural attitude of freedom and taking chances.  The thoughtful use of color in Mexico started as a way of living closer to God …...

The Importance of Having A Brand Purpose.

I’m sure you’ve heard the phrase Unique Selling Proposition – or USP.  To help position DFAF in our marketing program, I chose to focus on our Brand Purpose which takes the concept of a USP to a new level. When I started to formalize a brand strategy, my marketing...

From Decorating to Couture – Ultra Violet Rocks in 2018

Purple embodies the balance of red’s stimulation and blue’s calm – a beautiful dichotomy which creates mystic, authoritative and royal qualities. Purple is a color often well-liked by very creative or eccentric types and is used boldly in painting, decorating – and...