My Perspective – The Paints I Like To Use.

My Perspective – The Paints I Like To Use.

Now, it might seem odd, coming from someone with an art degree, but I like the ones that are unglamorous, middle of the road paints.  Local manufacturers like Vista , Portola Paints out of Los Angeles, and the tried and trues like 150 year old Sherwin Williams are...

Colors in Culture – The Significance of Grey In Color and Thinking.

Colors in Culture – The Significance of Grey In Color and Thinking.

It’s interesting to note that the color grey continues to trend along with black – still dominant on the color wheel.  Yet, only 1% of people select grey as their favorite color. For many, it’s considered drab and boring; but for others, it’s restrained elegance. If...

My Perspective – Mentoring Is the Greatest Gift of All.

My Perspective – Mentoring Is the Greatest Gift of All.

Honestly, I never knew mentoring could be this good.  Oh sure, I have been coached and mentored.  I have even raised and mentored my kids and supported their friends through the maturing process.  With all of that, I am still surprised at the current level of joy I am...

Colors in Culture – The Colors of the Kenyan Maasai

Colors in Culture – The Colors of the Kenyan Maasai

The Maasai are a tribe of people who live in parts of Tanzania and Kenya and are known as tall and fierce warriors.  They can be recognized by the special red cloth they wear which is called a Shuka. The Maasai Shuka has become their trademark and they wear it with...

My Perspective – Creating A Little Slice of Heaven.

My Perspective – Creating A Little Slice of Heaven.

It’s fair to assume that people wonder about the process an artisan goes through to gain inspiration when faced with a vast empty space, an empty canvas or a block or marble.  I recently did a color consultation at Saint Andrews Presbyterian Church, in Newport Beach,...

Colors in Culture: In Nepal, Red Rules.

Colors in Culture: In Nepal, Red Rules.

It’s fair to assume that people wonder about the process an artisan goes through to gain inspiration when faced with a vast empty space, an empty canvas or a block or marble.  I recently did a color consultation at Saint Andrews Presbyterian Church, in Newport Beach,...

My Perspective: Experiencing My Vision First Hand.

My Perspective: Experiencing My Vision First Hand.

Nepali culture is amazing and its embrace of the color red is seen everywhere in the lives of the Nepalese. The rhododendron is the national flower, and the national flag is overtly red.  Monks love red, are seen everywhere in their bright red robes.  Nepali women...

Color In Culture: Un festival de colores en México.

Color In Culture: Un festival de colores en México.

A few months ago, I wrote about having consulted with a company that conducts workshops. It was selecting a new, updated color palette for its classroom. In that initial conversation, they stated that gray was ‘trendy’ and wanted that color for the refresh. However, I...

The Importance of Having A Brand Purpose.

The Importance of Having A Brand Purpose.

In Mexico, color runs rampant.  The wonderful colors found everywhere in Mexican society are a natural extension of their whole cultural attitude of freedom and taking chances.  The thoughtful use of color in Mexico started as a way of living closer to God … "Let go...

My Perspective:  When It’s Hard To See the Forest For the Trees.

My Perspective: When It’s Hard To See the Forest For the Trees.

I’m sure you’ve heard the phrase Unique Selling Proposition – or USP.  To help position DFAF in our marketing program, I chose to focus on our Brand Purpose which takes the concept of a USP to a new level. When I started to formalize a brand strategy, my marketing...