Colors in Culture – The Colors of the Kenyan Maasai

The Maasai are a tribe of people who live in parts of Tanzania and Kenya and are known as tall and fierce warriors.  They can be recognized by the special red cloth they wear which is called a Shuka. The Maasai Shuka has become their trademark and they wear it with...

My Perspective – Creating A Little Slice of Heaven.

It’s fair to assume that people wonder about the process an artisan goes through to gain inspiration when faced with a vast empty space, an empty canvas or a block or marble.  I recently did a color consultation at Saint Andrews Presbyterian Church, in Newport Beach,...

Colors in Culture: In Nepal, Red Rules.

Nepali culture is amazing and its embrace of the color red is seen everywhere in the lives of the Nepalese. The rhododendron is the national flower, and the national flag is overtly red.  Monks love red, are seen everywhere in their bright red robes.  Nepali women...

My Perspective: Experiencing My Vision First Hand.

A few months ago, I wrote about having consulted with a company that conducts workshops. It was selecting a new, updated color palette for its classroom. In that initial conversation, they stated that gray was ‘trendy’ and wanted that color for the refresh. However, I...

Color In Culture: Un festival de colores en México.

In Mexico, color runs rampant.  The wonderful colors found everywhere in Mexican society are a natural extension of their whole cultural attitude of freedom and taking chances.  The thoughtful use of color in Mexico started as a way of living closer to God … "Let go...

The Importance of Having A Brand Purpose.

I’m sure you’ve heard the phrase Unique Selling Proposition – or USP.  To help position DFAF in our marketing program, I chose to focus on our Brand Purpose which takes the concept of a USP to a new level. When I started to formalize a brand strategy, my marketing...

My Perspective: When It’s Hard To See the Forest For the Trees.

In my business, I occasionally get to work with very talented creative people with whom I have collaborated, who have keen and amazing color and design sensibilities, and are warmly responsive to my opinions.  When they work for others, they can produce handsome and...

Colors In Culture Series – The Symbolism of Color in Morocco.

Colors have always had an eminent position in history; their symbolism can dramatically vary between cultures. Furthermore, colors have a deep psychological dimension as their choice can vividly reflect one’s psyche and personality.  Moroccan decorative art is...

From Decorating to Couture – Ultra Violet Rocks in 2018

Purple embodies the balance of red’s stimulation and blue’s calm – a beautiful dichotomy which creates mystic, authoritative and royal qualities. Purple is a color often well-liked by very creative or eccentric types and is used boldly in painting, decorating – and...