by Joe Sharlip | May 15, 2018 | Blog
Nepali culture is amazing and its embrace of the color red is seen everywhere in the lives of the Nepalese. The rhododendron is the national flower, and the national flag is overtly red. Monks love red, are seen everywhere in their bright red robes. Nepali women... by Joe Sharlip | Apr 27, 2018 | Blog
A few months ago, I wrote about having consulted with a company that conducts workshops. It was selecting a new, updated color palette for its classroom. In that initial conversation, they stated that gray was ‘trendy’ and wanted that color for the refresh. However, I... by Joe Sharlip | Apr 8, 2018 | Blog
In Mexico, color runs rampant. The wonderful colors found everywhere in Mexican society are a natural extension of their whole cultural attitude of freedom and taking chances. The thoughtful use of color in Mexico started as a way of living closer to God …... by Joe Sharlip | Mar 27, 2018 | Blog
I’m sure you’ve heard the phrase Unique Selling Proposition – or USP. To help position DFAF in our marketing program, I chose to focus on our Brand Purpose which takes the concept of a USP to a new level. When I started to formalize a brand strategy, my marketing... by Joe Sharlip | Feb 23, 2018 | Blog
In my business, I occasionally get to work with very talented creative people with whom I have collaborated, who have keen and amazing color and design sensibilities, and are warmly responsive to my opinions. When they work for others, they can produce handsome and...