Colors in Culture: In Nepal, Red Rules.

Nepali culture is amazing and its embrace of the color red is seen everywhere in the lives of the Nepalese. The rhododendron is the national flower, and the national flag is overtly red.  Monks love red, are seen everywhere in their bright red robes.  Nepali women...

My Perspective: Experiencing My Vision First Hand.

A few months ago, I wrote about having consulted with a company that conducts workshops. It was selecting a new, updated color palette for its classroom. In that initial conversation, they stated that gray was ‘trendy’ and wanted that color for the refresh. However, I...

Color In Culture: Un festival de colores en México.

In Mexico, color runs rampant.  The wonderful colors found everywhere in Mexican society are a natural extension of their whole cultural attitude of freedom and taking chances.  The thoughtful use of color in Mexico started as a way of living closer to God …...

The Importance of Having A Brand Purpose.

I’m sure you’ve heard the phrase Unique Selling Proposition – or USP.  To help position DFAF in our marketing program, I chose to focus on our Brand Purpose which takes the concept of a USP to a new level. When I started to formalize a brand strategy, my marketing...