Color In Culture: Un festival de colores en México.

In Mexico, color runs rampant.  The wonderful colors found everywhere in Mexican society are a natural extension of their whole cultural attitude of freedom and taking chances.  The thoughtful use of color in Mexico started as a way of living closer to God … "Let go...

The Importance of Having A Brand Purpose.

I’m sure you’ve heard the phrase Unique Selling Proposition – or USP.  To help position DFAF in our marketing program, I chose to focus on our Brand Purpose which takes the concept of a USP to a new level. When I started to formalize a brand strategy, my marketing...

My Perspective: When It’s Hard To See the Forest For the Trees.

In my business, I occasionally get to work with very talented creative people with whom I have collaborated, who have keen and amazing color and design sensibilities, and are warmly responsive to my opinions.  When they work for others, they can produce handsome and...

Colors In Culture Series – The Symbolism of Color in Morocco.

Colors have always had an eminent position in history; their symbolism can dramatically vary between cultures. Furthermore, colors have a deep psychological dimension as their choice can vividly reflect one’s psyche and personality.  Moroccan decorative art is...

From Decorating to Couture – Ultra Violet Rocks in 2018

Purple embodies the balance of red’s stimulation and blue’s calm – a beautiful dichotomy which creates mystic, authoritative and royal qualities. Purple is a color often well-liked by very creative or eccentric types and is used boldly in painting, decorating – and...

What Color Is Your Holiday?

As the holiday season came upon us this year, we though it seemed like an appropriate time to ponder how certain colors became associated with the key Winter holidays of Christmas, Hanukkah, and Kwanza. Thanksgiving The Colors of Thanksgiving are reflected in the...

Color Pigments That Will Awe You. The New Black and Blue.

Two new – and breathtaking – color pigments have recently emerged, and one was by accident ! Vantablack was invented by British researchers and was declared the darkest material ever produced – capable of absorbing 99.96 percent of ultraviolet, visible, and infrared...

Painting Soon? Think About Using Non-toxic Paint and Finishes.

Indoor air is 3- times more polluted than outdoor, and the EPA considers it one of the top 5 hazards to our health. Paints and finishes are among the leading causes, releasing low-level toxic emissions for years after application. The source of the toxins is in...